Everything Tripwire sees, measures, and fixes.

Built as one system: coverage across 8 AI models, scoring you can decompose, and recommendations that close the loop with measured ROI.

Coverage: the surfaces buyers use and the models underneath

Consumer AI surfaces

Queried the way real buyers use them

  • ChatGPT
  • Gemini
  • Perplexity
  • Grok

Research APIs

The knowledge baked into the models

  • OpenAI API
  • Google API
  • Anthropic API
  • Mistral API

See what AI says

Every answer, every model, verbatim.

Tripwire runs the real questions your buyers ask — against the consumer AI surfaces they actually use (ChatGPT, Gemini, Perplexity, Grok) and the research APIs underneath. You see the exact answers, who was mentioned, in what tone, and how that changes over time.

Answer Timeline

Watch AI's answer about you change word-by-word across scans. When ChatGPT stops recommending you, you'll see the exact sentence that changed — and when.

Mention & sentiment tracking

How often you appear, how positively, and in what context — scored and trended.

Brand archetype analysis

How AI actually characterizes your brand, mapped to the 12 classic archetypes.

Consumer + research coverage

Web surfaces show what buyers see today; API models show what's baked into the knowledge underneath.

Outpace the competition

Know who AI recommends instead of you.

Knowing your own visibility is half the picture. Tripwire surfaces which competitors appear in the answers you're missing from, benchmarks you dimension-by-dimension, and shows which third-party sources are shaping AI's opinion.

GEO competitive benchmark

Mention share, citation rate, and sentiment vs. every tracked competitor — with your rank per dimension.

Share-of-voice trends

Your slice of AI's attention over time, and alerts when a competitor starts gaining ground.

Third-Party Visibility

The exact review sites and publications AI cites in your category — a ready-made outreach list for getting cited yourself.

Intelligence that drives action

From “interesting” to “implemented” — with the ROI to prove it.

Raw data isn't strategy. Tripwire decomposes your visibility into scores you can move, prescribes the fixes, and then measures what each fix earned you.

AI optimization recommendations

Prioritized, trackable fixes — from content gaps to third-party citations — with lifecycle tracking from generated to measured.

Proof of Lift

After a recommendation ships, Tripwire measures the visibility gained above your prior trend and converts it to dollars.

This Week digest + alerts

A plain-language weekly summary of score moves, scans, and alerts — the 30-second executive readout.

Running an agency? See the agency workflow →

Every feature exists to answer one question.

What does AI say about you — and how do we improve it?

Find out free
Features | Tripwire